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Max Hastings is stepping down as editor of the London Evening Standard after six years and plans to return to writing. The Daily Mail's deputy editor, Veronica Wadley, replaces him. General release. ...
London Evening Standard's readership...Last year's relaunch of the London Evening Standard as a freesheet seemed like a brave move by its new owners. However, it seems to be paying off as the new National Readership Survey figures reveal a readership of 1,394,000, up 133 per cent year on year. Clearly, this is a direct effect of the Standard ...
Media agencies have welcomed the decision by the London Evening Standard to become a freesheet....the future of Associated's evening freesheet, London Lite. Perspective, page 12. ... Buyers said that the Standard's increased distribution of 600,000 copies would make it a more ... , said: "It might be hard for the Standard to make lots of profit from this but from an advertiser ...
From Metro to London Weekly, via the London Evening Standard, the free titles keep on coming....Newspapers (the then publisher of London's Evening Standard) launches Metro in London. Over the next seven ... that News International is plotting a free evening title, Associated launches Standard Lite. When NI's thelondonpaper arrives in September 2006, Standard Lite becomes London Lite. Another morning free, City AM ...
The London Evening Standard is climbing on the web recruitment ad bandwagon with bigbluedog...The London Evening Standard is climbing on the web recruitment ad bandwagon with bigbluedog.com, an internet job site which goes live on 24 January. The site will offer Evening Standard advertisers ... on Peoplebank, the recruitment site of the Evening Standard s parent company, Associated Newspapers ...
director of the London Evening Standard following the sudden departure of Mike Orlov....believe it was part of the changes being implemented by the Evening Standard's new managing director, Mike ... of the Evening Standard is believed to be the first step toward a merger of the two titles' sales divisions. Earlier this year, Veronica Wadley took over from Max Hastings as the editor of the Evening Standard ...
LONDON - The Evening Standard is attempting to introduce a new trading system, including charging...Up to now, advertisers in the Standard have not had to pay for additional advertising in Lite, but the Standard wants to introduce charging in April. In recent weeks, the Standard's senior commercial team ... increased this to 70,000. Agency sources suggested that the Standard team is attempting to increase rates ...
There are signs that the London Evening Standard's fortunes are turning around under its new
Evening Standard's recent "sorry" activity, by announcing that nothing has changed at the title....Created in-house, the campaign uses short headings such as "nada", "zilch" and "diddly squat" to tell readers that the title continues to deliver news for free. The campaign will run across 70 CBS Outdoor digital sites on the London Underground and at mainline rail stations in London. ...
LONDON - The Evening Standard is proposing to name its mooted free lunchtime version Standard...As revealed in Campaign, the Standard is considering a move to bolster its paid-for circulation by launching the "lite" midday edition ahead of a possible London free-paper launch from Richard Desmond ... director. Standard insiders confirmed that Martin Clarke, the assistant editor of the Mail on Sunday ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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