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Evening Standard 'sorry' by McCann Erickson

The London Evening Standard has launched a campaign apologising to Londoners for its performance...The print campaign, created by McCann Erickson, apologises to Londoners for losing touch, taking them for granted, and being negative, complacent and predictable. All of the executions begin with the word "sorry" and use the Standard's Eros logo. ...

Evening Standard 'brand re-launch' by McCann Erickson

McCann Erickson has created a re-launch ad campaign for the Evening Standard in a bid to re...The campaign follows the Standard's recent "I'm Sorry" poster execution. ...

Horlicks 'evenings' by Grey

evening drink....The 2.3m campaign, by Grey London, is the first by the GSK-owned brand since 2006 and focuses on the promise that Horlicks will help consumers to relax and sleep at night. ...

EBLEX 'tough standards, tender results' by TBWA\London

TBWA\London has created its first campaign for the English Beef & Lamb Executive since it secured...Gone are "Beefy and Lamby"; instead, the agency has produced a campaign that highlights just how serious the body is about its quality standard by integrating office equipment into foody settings. ...

EBLEX 'iFIllet' by TBWA\London

the Quality Standard mark, which has launched an application enabling iPhone users to cook a virtual steak.

The ANNAs digital award: previous winner, AA Home Emergency Response

The AA Home Emergency Response campaign successfully targeted the audience of the Evening Standard...and the Evening Standard was a first for the property industry. The 30 dummy property listings were supported ... to get people talking. Our strategy was simple: seed fake property listings throughout the Evening Standard s property website (www.homesandproperty.co.uk) so that prospective buyers were engaged ...

Boots '3 for 2 autumn beauty event' by Mother London

look, whether it be simply looking refreshed or even being dolled-up to audition for a talent contest.

Budweiser 'good times' by Fallon London

Fallon London has unveiled what is set to be the largest scale press and outdoor campaign...The campaign will be supported with press ads, large scale projections, university targeted activity, the domination of two London Underground stations and animated digital formats. The animated ... , will run in city centres and on the underground in the evenings and at weekends. In addition ...

KitKat/J Walter Thompson London

You either love these or you hate them and I rather like them. This is one of the best in the series as Jason Statham tells a story of an American businessman on holiday in Mexico, who is telling the owner of a small restaurant to invest and expand his business. It's worth it for the pay off, even ...

Skcin 'Sunny3' by McCann London

McCann London planted a fake story in The Sun about "Sunny3", a new fake-tan product that claimed to triple the power of the sun. The stunt drew 20,000 people to the Sunny3 website with more ... and Twitter, even fooling one star of Geordie Shore to Tweet her approval. The Sun later revealed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.