02 Oct 2009
| by Ian Darby
LONDON - The London Evening Standard is to drop its coverprice and become a free newspaper....am confident that more than doubling the London Evening Standard 's circulation and maintaining its quality journalism is what London deserves." Andrew Mullins, the managing director of the Standard ...
From 12 October, the Standard s print run will more than double from 250,000 to 600,000 and its ...
05 May 2009
| by Caroline Lovell
LONDON - The London Evening Standard launched a campaign today apologising to Londoners for its...The print campaign, created by McCann Erickson, apologises to Londoners for losing touch, taking ...
with the word "sorry" and use the Standard 's Eros logo. The campaign comes in response to market research, commissioned by the newspaper s new editor, Geordie Greig, which found that Londoners felt the paper was too ...
31 Mar 2009
| by Ian Darby
LONDON - The Evening Standard has appointed Walker Media to handle its media planning and buying...Walker won the business following a pitch process that was triggered by the title s acquisition by the Russian oligarch Alexander Lebedev. The previous incumbent, Starcom MediaVest Group, held the Standard account as part of its relationship with the previous majority owner of the London title, Associated ...
14 Oct 2009
LONDON - The London Evening Standard had a problematic second day as a freesheet, after Kensington...been resolved. The London Evening Standard , whose headquarters are based in the same borough ...
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The Standard distributors were asked to stop giving out ...
26 Nov 2009
| by Anne Cassidy
LONDON - The London Evening Standard is planning to increase its circulation by around 200...frequently run out of copies of its evening edition. The Standard went free in October and upped its daily ...
on the evening freesheet market since the closure of London Lite this month. The other free evening title in the London market, News International s thelondonpaper, was folded in September. The Standard s move ...
08 May 2009
| by Ian Darby
LONDON - The Evening Standard will relaunch on Monday by flooding the market with free copies....more upbeat and politically neutral view of London events. The Standard s relaunch coincides ...
this week, that saw the Standard , under the new ownership of Alexander Lebedev, say sorry for its previously negative view of London. Other marketing activity already underway includes offering ...
11 May 2009
| by Ian Darby
LONDON - The Evening Standard, which relaunches today as the London Evening Standard, is to unveil...that the London Evening Standard is an exciting evening read. The London Evening Standard relaunches today ...
range of lines including "We promise to surprise you" and "We promise to celebrate London ...
, and the editor, Geordie Greig, the Standard is introducing several new sections and a new-look ES magazine ...
08 Dec 2011
| by Alasdair Reid
The London Evening Standard has cemented its place as Campaign's joint Print Sales Team of the Year...Print Sales Team of the Year. But the award should have been shared with the London Evening Standard ...
- The Evening Standard was initially published as the evening offshoot of The Standard in 1859 - it is as old ...
the Standard team such a worthy winner.
The Standard took a big gamble in October 2009 when, in adopting a ...
15 May 2009
| by Ian Darby
LONDON - Thelondonpaper is hitting back against the London Evening Standard in the battle...The campaign for the News International freesheet, which mocks the Standard s recent "sorry ...
-house by News International, the campaign will run across 70 CBS Outdoor digital sites on the London Underground and various formats at mainline London stations. Nicole Refson, the head of marketing at thelondonpaper ...
23 Apr 2009
| by Ian Darby
LONDON - The Evening Standard is plotting a major relaunch in a bid to turn around its fortunes...and minds of Londoners and make the title more than a distress purchase. It s also trialling late evening ...
, overseen by the new editor, Geordie Greig, are likely to involve a move to make the Standard politically unbiased and more pro-London and pro-Londoners in its stance. This follows concerns that the previous ...
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