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Young's teams up with Evening Standard for pub promotions

LONDON - Young's beers has formed a commercial partnership with the London Evening Standard in a...in the London Evening Standard complete with competitions to win tickets to the pub events for readers. There will also be a strong online presence involving Facebook, Twitter and the London Evening Standard website ... Alec Stewart. Consumers can visit www.standard.co.uk/youngs to enter the draw for tickets ...

DIRECT BRIEFS: Benjy's appoints Mansfield Lang

with London's Evening Standard in a bid to encourage more commuters to try its sandwiches. By presenting a

HOTLINE: Evening Standard signs deal with sauce manufacturer

The Evening Standard has signed a £450,000 deal with the Italian sauce manufacturer Sacla

Fuller's leverages London Marathon sponsorship

Fuller's is celebrating its association with the Flora London Marathon with a multi...spans national press, including the Sunday Times and London based Evening Standard and The London Paper ... -fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by DCH, will promote Fuller's London ... from designated cheering areas' in Fuller's pubs along the route. Fuller's has also created London ...

Horlicks 'evenings' by Grey

evening drink....The 2.3m campaign, by Grey London, is the first by the GSK-owned brand since 2006 and focuses on the promise that Horlicks will help consumers to relax and sleep at night. ...

EBLEX 'tough standards, tender results' by TBWA\London

TBWA\London has created its first campaign for the English Beef & Lamb Executive since it secured...Gone are "Beefy and Lamby"; instead, the agency has produced a campaign that highlights just how serious the body is about its quality standard by integrating office equipment into foody settings. ...

Horlicks positions itself as an evening drink

LONDON - Horlicks, GSK's malt-based hot beverage brand, is being repositioned as a drink that can

PRIVATE VIEW: Trevor Beattie, the chairman and executive creative director of TBWA/London

called Really Dark. Even if it does emanate from a client with the wafer-thin creative reputation...director Brief: Demonstrate desire for Carling in an ingenious way Agency: Leith London Writers: Louisa ...

BBC's Olive creates Italian food magazine for Harrods

LONDON – BBC food magazine Olive is supplying Harrods with a glossy magazine linked to its 'Made...The 24-page supplement will be distributed in Harrods, with the London Evening Standard's ES magazine and also in the October edition of Olive. The 'Made in Italy' title will contain features about the food producing regions of Italy, events, recipes and a competition to win a Harrods/British Airways ...

Kellogg criticises Food Standards Agency

LONDON - Kellogg is the latest food brand to hit out at the Food Standards Agency's decision

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.