The age of the interim marketer
01 Jun 2012 | by David Benady
as a 'low-risk, fast-acting, change agent ' for brands. They bring a different perspective ...
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Looking at Jubilee ads sweeping the nation
01 Jun 2012 | by Sara Kimberley
Morrisons Jubliee by DLKW Lowe Creative team: Wil Maxey, Adam Smith, Tom Hudson ...
National Grid launches public affairs pitch
31 May 2012 | by John Owens
structures so that 110bn is released to low-carbon generators. The news comes as Lord Bell continues ...
Turkey of the Week - Lola/Lowe Madrid/Magnum
31 May 2012
Justin Marshall is amazed by how dumb the latest spot for Magnum, by Lola/Lowe Madrid, is:
Pitch Update
31 May 2012
Having invited eight agencies to go through to the chemistry stage, Coral, the Gala Coral-owned bookmaker, then asked three shops to pitch for its business. This has been whittled down further with just M C Saatchi and DLKW Lowe through to the final round. A result is expected in Cannes week. The AA ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, with the rising brand credibility of the low-price chains, French Connection has had to work hard to regain ... 't match up to the promise of the comms. French Connection is neither low-price nor high-fashion, so ...
Private View: Ben Walker and Dylan Jones
31 May 2012
for many reasons, not least because it is meant to be common, or at least indicative of a low ...
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
for best low budget use of TV (for campaigns under 500,000). UM London won best use of TV innovation ...
Morrisons 'Jubilee' by DLKW Lowe
30 May 2012
Morrisons has created a new spot by DLKW Lowe to celebrate the Queen's Diamond Jubilee.
WPP rejects criticism over Sorrell's £13m pay package
30 May 2012 | by Daniel Farey-Jones
including "a low level of transparency in the remuneration report". However, a WPP spokesman criticised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
