The World: Bangkok - MediaCom, Starcom and Initiative in Coke contest
08 Jun 2007
Coca-Cola will choose between three contenders in a review of its media agency line-up in Thailand.
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Lowe and Initiative emerge victorious in pitch for £17m Thai Airways account
20 Jan 2006 | by by Jennifer Whitehead
LONDON - Interpublic agencies Lowe Worldwide and Initiative have won the Thai Airways international...was led out of Thailand, and the account will be headed by Lowe Bangkok. The UK media account was held ... to pitch for the business. Lowe won the work after teaming up with fellow Interpublic agencies ... . The original pitch list included nine agencies, but Lowe faced JWT, Dentsu and Creative Juice\G1 in the final ...
The World: Bangkok - Burnett names new executive creative directors
29 Apr 2005
Chris Chui will move to Bangkok as the joint executive creative director after holding the same post in Indonesia for three years. He will share the role with Keeratie Chaimoungkalo, who has been promoted from deputy executive creative director in Bangkok after her work on accounts such as Heineken ...
The World: Bangkok - OMD lands PepsiCo planning and buying business
24 Nov 2006
OMD will now handle all of PepsiCo's planning on its beverage brands, as well as buying for its beverage and food businesses. Bellamy Hayden, the Australian media company, which has an office in Bangkok, will handle the remainder. The account was previously split between MindShare and OMD ...
The World: Bangkok - Mindshare picks up $12m Pepsi media business
14 Nov 2008
Pepsi has awarded its $12 million Thai media planning and buying account to Mindshare.
The World: Bangkok - Thai media agencies criticise 'content' proposals
20 Jul 2007
Thailand's media agencies have heavily criticised the government's plans to clamp down on "inappropriate" TV content.
The World: Bangkok - PepsiCo puts food and drinks media into review
03 Mar 2006
PepsiCo Thailand has called a media review aimed at consolidating its beverage and food accounts. Separate pitches will be held for planning and buying duties.
The World: Bangkok - OK! set to launch three extra Asian editions
02 Sep 2005
Northern & Shell is continuing its international roll-out of the celebrity magazine OK! with launches in Malaysia, Thailand and Singapore. The expansion follows the magazine's launch in the US last month.
The World: Bangkok - GMM Media plans launch of daily newspaper
26 Aug 2005
GMM Media is set to break into the Thai newspaper market with the launch of a daily title backed by a budget of $24 million.
The World: Bangkok - McCann picks up $10 million L' Oreal task
05 Aug 2005
Universal McCann has won the $10 million L'Oreal Thai media account, following a pitch led by Universal's Magna offering, which includes Initiative and FCB, against the incumbent, ZenithOptimedia.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
