CAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
reached an all-time low. Client: NatWest PR Team: In-house/Bulletin International Campaign ...
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NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
premium lower calorie bottled beer Low C ....premium lower calorie bottled beer Low C . The Burton-on-Trent company has hired MacLaurin Communications to handle PR for the re-launch of Low C , which has 25 per cent less calories than normal ... that Low C , which has an alcohol content of 4.7 per cent, is being positioned as a premium strength ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
of PCs in the home is low compared to the telephone, and people still view the telephone as the tool ... is currently working for a software company with very low brand awareness on a year-long programme to build ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
positive thumbs up from the consumer. But awareness of programmes remains low due to the lack ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
