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Low cost airlines rise above low-fares marketing focus

significant shift in the marketing strategies of the two biggest low-cost airlines over the past month, which ... is drawing up plans for a marketing campaign to advertise itself as 'low-emissions', and the 'greenest ... up' low-cost airlines? Ryanair head of communications Stephen McNamara says that, despite other ...

Olympic sponsors score low recognition

The Ipsos MORI research, which polled 1,985 people, will largely make bleak reading for sponsors, particularly as there are only six months to the start of London 2012. The research found that spontaneous awareness of companies sponsoring Olympics is very low, with three in five (59%) not being able to name any ...

Low prices beat high nostalgia

give it affinity with British shoppers. However, things have changed since Rumbe lows was last ...

Retailers plan to increase promotion of low-alcohol wine

LONDON - Retailers are planning to increase their ranges of low-alcohol wines in the run up...-fareast-language:#0400; mso-bidi-language:#0400;} According to Nielsen figures, sales of low ... for producers and retailers in an attempt to encourage the industry to expand their low-alcohol ranges ...

Unilever researches 'low-carbon' ice cream

LONDON - Unilever is developing an ambient 'low-carbon' ice cream designed to be sold at room...'s laboratory in partnership with academics at Cambridge University. The development of the low carbon ice ...

UK brewers struggle to market low-alcohol beers

never taken to low-alcohol and alcohol-free beers....; mso-bidi-language:#0400;} In countries such as Germany, Spain and Australia, low-ABV beers ... on offer, with Labour MP Jim Dowd saying: Why do low alcohol, or alcohol-free, beers taste so bloody awful ... some headway with a new variant of C2, the low-alcohol version of its Carling brand. The brewer ...

Online shopping growth at record low in January

LONDON - The growth in the number of people shopping online reached a record low last month

Stelios poised to launch low-cost African airline

low-cost carriers in the UK, Ryanair and easyJet, are battling for passenger numbers in both the UK ...

Waitrose joins low prices fray by targeting Tesco

Waitrose has pledged to match Tesco's prices on 1,000 branded products, in a move that will cost it £26m per year.

Volvo campaign stresses low emissions and high style

LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.