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Domino's flags up virtues of low-cost digital marketing

15 Feb 2012 | by John Reynolds

% leap in online sales aided by low-cost digital marketing...., citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost ...

Starbucks enters energy drinks market with green coffee

22 Mar 2012 | by Sarah Shearman

Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green

PizzaExpress launches celeb-led campaign

17 Jan 2012 | by John Reynolds

PizzaExpress is supporting the launch of its low-fat Leggera pizzas and revamped restaurant

Reality check: August

23 Sep 2010 | by Campaign Staff

, created by DLKW Lowe, came out on top. Ads from Weetabix and GoCompare.com were the next most ... Fish DLKW Lowe 175 2 Kit Kat Lunchbox JWT London 164 3 ... Red Brick Road 157 5 Morrisons Offers - fish DLKW Lowe 150 6 ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

lines will be introduced, including low calorie and high fibre offerings. Key to this range ... products will be lower calorie choices Subway has committed to offer five out of its nine Low Fat ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ...

Burger King targets summer eating with spicy Whopper

21 Jul 2011 | by John Reynolds

Lowe. The ad, which positions the Hot BBQ Whopper as the perfect accompaniment to a hot day, will break ... with global agency Crispin Porter Bogusky. In the interim, UK ads will be produced by OPEN; DLKW Lowe ...

Domino's readies debut Facebook TV ad

13 Mar 2012 | by John Reynolds

Domino's will air its first-ever Facebook TV campaign this week, which highlights the growing importance of the social network to the fast-food brand. The TV ad has been created by Big and premiers tomorrow (March 14). Domino's is a strong advocate of low-cost digital marketing on social networks ...

Domino's readies social media 'reverse auctions'

05 Mar 2012 | by Sarah Shearman

% leap in online sales, aided by low-cost digital marketing. It is currently reviewing its digital ...

Subway trumps McDonald's as world's largest restaurant chain

09 Mar 2011 | by John Reynolds

s has been powered by the sandwich chain's significant move into international markets, targeting low ...

Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

you just 28. Plus a weekend, of course. There's the trade-off. That seductively low price ... the Byzantine booking algorithms of the low-cost airlines - taking care to print their boarding passes before ... . There is a potential upside. Advantage will go to the brands that find ways to keep prices low but also ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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