26 Feb 2009
Wieden Kennedy has created its first campaign to promote Lurpak's traditional butter since ...
Lurpak as the essential ingredient in many traditional Christmas recipes. The executions show packs of Lurpak butter in its wrapper cut into the perfect amounts for a range of Christmas dishes such as roast ...
08 Dec 2009
Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure...Consultancy Golden was briefed to develop a guidelines book and a
bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak
butter block to ensure accurate replication of the trademark ...
director of Lurpak. 'Lurpak is a premium brand, and achieving
consistency across all our marketing ...
12 May 2009
Butter brand Lurpak has refreshed its packaging to better differentiate the products in its range....on the front of the
packaging, while Lurpak's Slightly Salted variant uses dark-blue
colouring. The lettering on the Lurpak logo has also been changed, while the crest
now features greater detail. The new-look designs ...
06 Sep 2001
Lurpak is supporting the launch of its Lurpak Lighter Spreadable
with a 6m marketing campaign including TV ads featuring Douglas,
the Lurpak butter man. The product is targeted at younger shoppers.
...
05 Jul 2006
| by Simon Marhsall, Chief executive, Publicis Dialog
The association this mailing makes between Lurpak and breakfast is spot-on and a good way
13 Aug 2010
Lurpak has launched its first global campaign to show that Lurpak loves the food, food lovers love....The spot, created by Saatchi and Saatchi, features a passionate owner of a cupcake shop in New York City talking about the importance of quality ingredients, including Lurpak butter. It is running internationally but not in the UK. ...
13 Apr 2010
Lurpak has launched the latest execution of its campaign which focuses on the joys of home cooking....The ad shows a young woman baking a cake using Lurpak butter. ...
17 Jan 2012
Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest...Wieden Kennedy created a 60-second TV ad, as well as press, outdoor, digital and in-store work. The TV spot recalls the dramatic effects used in Lurpak s "kitchen odyssey" campaign.
It was art directed by Andy Kelly and directed by Dougal Wilson through Blink. ...
11 Jan 2010
Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.
26 Feb 2009
Lurpak has launched a series of three TV ads to tempt the tastebuds. In mushroom , we see the fungi grow in the woods before it gets fried in a pan with a little Lurpak to help the process. Other ...
speeds. This creative is a lot more mature than the claymation Lurpak man cheekily playing the trumpet ...