Production Company of the Year: Blink
15 Dec 2011
Krejci's exquisite film for Lurpak, "kitchen odyssey", which picked up a silver Craft Lion at Cannes ...
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the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself with healthy eating, for its new product, Lurpak Spreadable Lightest . Follow Loulla-Mae Eleftheriou ...
Krejci's exquisite film for Lurpak, "kitchen odyssey", which picked up a silver Craft Lion at Cannes ...
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
and spreads brands, including Lurpak, Flora, Anchor, Clover and Country Life, account for 60% of the market. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It's Not Butter (ICBINB). Clover and Country Life are Dairy Crest brands. Market-leading Lurpak is heavily ...
Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...
importantly our impressive butter making history of 125 years." Arla's other brands include Lurpak ...
Advertising for the Lurpak, Anchor and Cravendale brands has won plaudits and now Arla is keen ... by Lurpak's latest TV commercial, it's a safe bet that only a handful could name the butter's manufacturer ... substantial UK advertiser with a 30 million budget supporting not only Lurpak but other familiar names ...
The yoghurt, called Arla Squeeze, will be sold in a screw-top pouch, which will mean that consumers can squeeze the product directly into their mouths. Arla, which also makes Cravendale and Lurpak, believes that the screw-top will appeal to the teenage market. The yoghurts will be priced ...
1 JWT London Kit Kat crane 2 Wieden + Kennedy London Lurpak Kitchen ...
Kit Kat crane 2 Wieden + Kennedy London Lurpak Kitchen Odyssey ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.