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Is Saturday key for brands?

24 May 2012

, not because the numbers are higher. For instance, I loved the stuff that Lurpak did (in a long ...

My Media Week: Mungo Knott

07 Mar 2012 | by Hayley Pinkerfield

outstanding creative for Lurpak that makes great use of the media space. This is a real focus for us ...

Lurpak and Observer Food Monthly magazine in year-long deal

20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Lurpak, focusing on new product Lurpak Lightest Spreadable....The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food ... ingredient each month. A series of creative executions will run throughout the year, including a Lurpak ... . The media deal is part of a 10m push around the launch of Lurpak Lightest Spreadable , which aligns itself ...

Lurpak searches for real cooks to star in C4 idents

01 Oct 2010 | by Sarah Shearman

Lurpak has launched a competition for real-life cooks to star in its sponsorship idents...Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption. Lurpak has also ... will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents. This activity follows on from ...

60 Second Spot: Mike Baker, chief executive, OAA

23 Jun 2010 | by Harriet Dennys

, Lurpak s 48-sheets, the Chris Ofili poster for the Tate, or the multiformat Squarelicious campaign ...

Arla calls pan-European media review

09 Apr 2010 | by Daniel Farey-Jones

The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy brands in Europe. The review will be conducted over the next four months with a decision made ...

Arla calls pan-European media review

09 Apr 2010 | by Daniel Farey-Jones

The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy brands in Europe. The review will be conducted over the next four months with a decision made ...

W+K creatives take top honours at the Annas

28 Jan 2010 | by Matt Williams

'Saturday is breakfast day' campaign for Lurpak. ...

RAB announces shortlist for Radio Advertising Awards

18 Aug 2009 | by Maisie McCabe

'Phil Glenister' entered by AMV BBDO Aerial for best ad by an existing advertiser Lurpak 'Toast ...

Lurpak appoints Outside Line to digital account

03 Jul 2009 | by Ian Darby

creative for its Lurpak brand,...campaign. Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in." ...

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