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Lurpak and Last.Fm launch music selector for cooks

Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which...at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... ." The initiative launches shortly after Lurpak rolled out a 10m campaign to support its new Lightest Spreadable ...

Lurpak searches for real cooks to star in C4 idents

Lurpak has launched a competition for real-life cooks to star in its sponsorship idents...Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption. Lurpak has also ... will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents. This activity follows on from ...

Lurpak appoints Outside Line to handle digital creative account

Arla Foods has appointed Outside Line to the digital account for its Lurpak brand after a six...-fareast-language:#0400; mso-bidi-language:#0400;} The account will involve Lurpak's creative digital advertising and strategy and will involve social media activity for the next year. In the past, Lurpak has worked ...

Agencies line up to pitch for Lurpak digital business

LONDON - Arla Foods has approached digital agencies to pitch for its Lurpak brand....The account will involve handling Lurpak's creative digital advertising, strategy, web development and back-end activity. In the past, Lurpak has worked with Carlson Marketing and its promotional agency, BD Network, on digital projects. However, the Lurpak brand, owned by the Danish Dairy Board, has ...

The Work: New Campaigns - UK

LURPAK - SATURDAY IS BREAKFAST DAY CREDITS Project: Saturday is breakfast day Client: Jessica Hardcastle, senior brand manager, Lurpak Brief: Remind people that there is no better way to spend your ... -production: The Mill Audio Post-production: Wave Exposure: National TV THE LOWDOWN Lurpak is imploring ...

Virgin Media launches VOD ad trial

in the trial, which is taking place across north London from this week, include Kelloggs, Lurpak, O2, John ...

The Work: Private view

bit ... er ... dull. Finally, two press ads for Lurpak (5). Or are they for bread? Or for bread and Lurpak? Do I sound grumpy? Eric Weiner must be over the moon ... CREATIVE - Mark Whelan, creative ... crack at Lurpak (5). I'm a big fan of using butter in my kitchen (though that's not the only room it ...

Campaign Annual 2007: Top 10 Account Planners

contribution to W&K's diverse range of accounts, including Honda, Nike and Lurpak. He has helped augment W ...

The Week: Digital Reviews - Arla hunts web agency

with the agency on its Anchor and Lurpak brands.

Cravendale plots digital rethink

and into Wieden & Kennedy. Arla had already shifted its £15m Lurpak account into W&K a few months previously. Arla will continue to work with Carlson on digital and direct projects for its Anchor and Lurpak brands. ...

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