30 Apr 2012
| by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which...at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ...
."
The initiative launches shortly after Lurpak rolled out a 10m campaign to support its new Lightest Spreadable ...
01 Oct 2010
| by Sarah Shearman
Lurpak has launched a competition for real-life cooks to star in its sponsorship idents...Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption.
Lurpak has also ...
will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents.
This activity follows on from ...
02 Jul 2009
| by Fiona Ramsay
Arla Foods has appointed Outside Line to the digital account for its Lurpak brand after a six...-fareast-language:#0400;
mso-bidi-language:#0400;}
The account will involve Lurpak's creative digital advertising and strategy and will involve social media activity for the next year. In the past, Lurpak has worked ...
28 May 2009
| by Caroline Lovell
LONDON - Arla Foods has approached digital agencies to pitch for its Lurpak brand....The account will involve handling Lurpak's creative digital advertising, strategy, web development and back-end activity. In the past, Lurpak has worked with Carlson Marketing and its promotional agency, BD Network, on digital projects. However, the Lurpak brand, owned by the Danish Dairy Board, has ...
20 Feb 2009
LURPAK - SATURDAY IS BREAKFAST DAY
CREDITS
Project: Saturday is breakfast day
Client: Jessica Hardcastle, senior brand manager, Lurpak
Brief: Remind people that there is no better way to spend your ...
-production: The Mill
Audio Post-production: Wave
Exposure: National TV
THE LOWDOWN Lurpak is imploring ...
13 Oct 2008
| by Jacquie Bowser
in the trial, which is taking place across north London from this week, include Kelloggs, Lurpak, O2, John ...
21 Mar 2008
bit ...
er ... dull. Finally, two press ads for Lurpak (5). Or are they for bread? Or for
bread and Lurpak? Do I sound grumpy? Eric Weiner must be over the
moon ... CREATIVE - Mark Whelan, creative ...
crack at Lurpak (5). I'm a
big fan of using butter in my kitchen (though that's not the only room
it ...
14 Dec 2007
contribution to W&K's diverse range of accounts,
including Honda, Nike and Lurpak. He has helped augment W ...
16 Nov 2007
with the agency on its Anchor and Lurpak brands.
14 Nov 2007
and into Wieden & Kennedy. Arla had already shifted its £15m Lurpak account into W&K a few months previously. Arla will continue to work with Carlson on digital and direct projects
for its Anchor and Lurpak brands. ...