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Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
The client invited Mediacom and MEC to compete against the incumbent for the account and rejected any speculative offers. The account includes media planning and buying for Arla's core dairy brands in the UK, including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello. The manufacturer ...
Pitches are due this week, with a decision expected in September. The winning agency will take control of the account in January 2011. The account covers media-planning and buying activity for Arla's key dairy brands in the UK, including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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