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Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which...at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... ." The initiative launches shortly after Lurpak rolled out a 10m campaign to support its new Lightest Spreadable ...
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself with healthy eating, for its new product, Lurpak Spreadable Lightest . Follow Loulla-Mae Eleftheriou ...
Lurpak, focusing on new product Lurpak Lightest Spreadable....The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food ... ingredient each month. A series of creative executions will run throughout the year, including a Lurpak ... . The media deal is part of a 10m push around the launch of Lurpak Lightest Spreadable , which aligns itself ...
Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest...Wieden Kennedy created a 60-second TV ad, as well as press, outdoor, digital and in-store work. The TV spot recalls the dramatic effects used in Lurpak s "kitchen odyssey" campaign. It was art directed by Andy Kelly and directed by Dougal Wilson through Blink. ...
Lurpak is launching a £10m ad campaign aligning itself with healthy eating, to promote Lightest...such as vegetables and fish being boiled chopped, filleted, mashed and roasted in quick succession, all using Lurpak ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent...Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than ... odyssey" spot featured a man using Lurpak to make the perfect omelette. ...
products. So ... Lurpak. Several people have already brought this campaign to my notice in a highly ... an embarrassment to the industry. I first noticed the new Lurpak work on poster sites at train stations ... to "empires", well, Lurpak s website claims "since the end of the 19th century, Danish butter has been ...
Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make. The "kitchen odyssey" ad dramatically shows a man opting to make an omelette using Lurpak instead of choosing a ... those sorts of decisions all the time. We wanted Lurpak to question that kind of mentality and ask them ...
Lurpak has launched a new ad as part of its 'good food deserves' campaign.
Lurpak has launched a competition for real-life cooks to star in its sponsorship idents...Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption. Lurpak has also ... will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents. This activity follows on from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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