W&K creatives take top prize at 2009 Annas
28 Jan 2010 | by Ian Darby
" Lurpak work. ...
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The Work: Private View
29 Jan 2010
together. Lurpak (1) doesn't seem to have any doubts. It has decided advertising is a totally right-brain process. There's a good-looking man clumsily making a great-tasting pie. And, as he uses Lurpak, we assume ... there is no rational explanation as to why Lurpak is any different to any other butter. But, hey, it's the way you ...
The Work: Private view
22 Jan 2010
of a Lurpak wannabe, too much time wasted talking about tea and coffee, nothing interesting to see here ... constructed ad. More than a little reminiscent of the Lurpak campaign, but as I loved that campaign, I don ...
The Week: Digital Reviews - Arla Foods picks agency
10 Jul 2009
for its Lurpak brand after a pitch against five other agencies, including the incumbent, Carlson Marketing.
Wieden & Kennedy scoops Lactofree advertising brief
11 Jun 2009 | by Kate Nettleton
's position on the Arla Foods roster. It already handles advertising for Lurpak and Cravendale. Jess Hardcastle, the group brand manager at Arla Foods, said: "W K has delivered strong campaigns for Lurpak ...
Agencies line up to pitch for Lurpak digital business
28 May 2009 | by Caroline Lovell
LONDON - Arla Foods has approached digital agencies to pitch for its Lurpak brand....The account will involve handling Lurpak's creative digital advertising, strategy, web development and back-end activity. In the past, Lurpak has worked with Carlson Marketing and its promotional agency, BD Network, on digital projects. However, the Lurpak brand, owned by the Danish Dairy Board, has ...
Advertising agencies pitch for Lactofree account
23 Apr 2009
for the Arla Foods butter brand Lurpak and the milk brand Cravendale, while CHI Partners looks after Anchor ...
The Thinkboxes Shortlist for February 2009: A view from ... Leon Jaume
13 Mar 2009
and Lurpak and some spectacular celebrity gathering from Adidas. But in the end I chose the one that stayed ... Production company: Rattling Stick Director: Andy McLeod LURPAK - SATURDAY IS BREAKFAST DAY This lyrical film from Lurpak, featuring a Rutger Hauer voiceover, intersperses shots of people having a lie ...
Diary: Pick of the week - Wieden & Kennedy/Lurpak
06 Mar 2009
Matt Williams can't stop his stomach rumbling when he watches Wieden & Kennedy's spot for Lurpak:
The Work: Private View
06 Mar 2009
sleep, or egg. This new ad for Lurpak (4) features all three, which is a good start. Nice enough writing ... to hear from them again. Lurpak (4) is giving us a nice, warm under-the-duvet feeling (stop it) about ... 4. LURPAK Project: Saturday is breakfast day Client: Jessica Hardcastle, senior brand manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
