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Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which...at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... ." The initiative launches shortly after Lurpak rolled out a 10m campaign to support its new Lightest Spreadable ...
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself with healthy eating, for its new product, Lurpak Spreadable Lightest . Follow Loulla-Mae Eleftheriou ...
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
and spreads brands, including Lurpak, Flora, Anchor, Clover and Country Life, account for 60% of the market. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It's Not Butter (ICBINB). Clover and Country Life are Dairy Crest brands. Market-leading Lurpak is heavily ...
importantly our impressive butter making history of 125 years." Arla's other brands include Lurpak ...
The yoghurt, called Arla Squeeze, will be sold in a screw-top pouch, which will mean that consumers can squeeze the product directly into their mouths. Arla, which also makes Cravendale and Lurpak, believes that the screw-top will appeal to the teenage market. The yoghurts will be priced ...
The soft spread is struggling to regain the crown it lost to buttery rival Lurpak....the virtues of Country Life and putting down non-British brand Anchor. In 2007, meanwhile, when Lurpak ... -owned Lurpak and Flora has only widened, with the former now worth more than 260m. Indeed, only last week ... . These conversations lead to different brands: one to Lurpak and one to Flora. The product that's most left out ...
Lurpak has launched a competition for real-life cooks to star in its sponsorship idents...Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption. Lurpak has also ... will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents. This activity follows on from ...
brands. In January this year, it launched a TV ad for Lurpak butter as part of a 12m marketing drive ...
and butter brand Lurpak, with the latter focusing heavily on the merits of home cooking....-fareast-language:#0400; mso-bidi-language:#0400;} The TV ad for Arla Foods-owned Lurpak, which breaks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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