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Lurpak drafts brand guide

Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure...Consultancy Golden was briefed to develop a guidelines book and a bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak butter block to ensure accurate replication of the trademark ... director of Lurpak. 'Lurpak is a premium brand, and achieving consistency across all our marketing ...

Lurpak alters pack designs

Butter brand Lurpak has refreshed its packaging to better differentiate the products in its range....on the front of the packaging, while Lurpak's Slightly Salted variant uses dark-blue colouring. The lettering on the Lurpak logo has also been changed, while the crest now features greater detail. The new-look designs ...

Biggest brands: Top 50 grocery brands by sales 2008

unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...

Biggest brands: Top 10 brands by product category 2008

Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...

Anchor showcases cheese in £10m brand revamp

. Anchor is the UK's third-biggest brand in the butter, spreads and margarine sector, behind Arla's Lurpak ...

Biggest brands

-155 115-120 33 39 n/a Foster's 145-150 105-110 34 40 38 Lurpak ...

Cravendale plots digital rethink

and into Wieden & Kennedy. Arla had already shifted its £15m Lurpak account into W&K a few months previously. Arla will continue to work with Carlson on digital and direct projects for its Anchor and Lurpak brands. ...

Arla holds digital review for Cravendale milk

shifted its 15m Lurpak account into W K in August 2006. Arla Foods will continue to work with Carlson Marketing on digital and direct projects for its Anchor and Lurpak dairy brands. ...

Sector Insight: Yellow fats - Healthier variants sustain sector

' Lurpak butter rose almost 10% between 2004 and 2006, fuelled by a combination of heavy investment ... than £178m, a record for Lurpak. The brand positions itself as the premium butter on the market, with the strapline 'Good Food deserves Lurpak'. It aims to appeal to consumers on the basis of taste. Arla also ...

Biggest brands: Top 10 by category 2007

Danone 260-265 225-230 13 3 Flora 220-225 215-220 1 4 Lurpak 145-150 135 ...

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