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Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure...Consultancy Golden was briefed to develop a guidelines book and a bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak butter block to ensure accurate replication of the trademark ... director of Lurpak. 'Lurpak is a premium brand, and achieving consistency across all our marketing ...
Butter brand Lurpak has refreshed its packaging to better differentiate the products in its range....on the front of the packaging, while Lurpak's Slightly Salted variant uses dark-blue colouring. The lettering on the Lurpak logo has also been changed, while the crest now features greater detail. The new-look designs ...
unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...
Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...
. Anchor is the UK's third-biggest brand in the butter, spreads and margarine sector, behind Arla's Lurpak ...
and into Wieden & Kennedy. Arla had already shifted its £15m Lurpak account into W&K a few months previously. Arla will continue to work with Carlson on digital and direct projects for its Anchor and Lurpak brands. ...
shifted its 15m Lurpak account into W K in August 2006. Arla Foods will continue to work with Carlson Marketing on digital and direct projects for its Anchor and Lurpak dairy brands. ...
' Lurpak butter rose almost 10% between 2004 and 2006, fuelled by a combination of heavy investment ... than £178m, a record for Lurpak. The brand positions itself as the premium butter on the market, with the strapline 'Good Food deserves Lurpak'. It aims to appeal to consumers on the basis of taste. Arla also ...
Danone 260-265 225-230 13 3 Flora 220-225 215-220 1 4 Lurpak 145-150 135 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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