Four decades of Saatchi & Saatchi
10 Sep 2010
Saatchi (2009) TFL 'Teen Road Safety' by M C Saatchi (2009) Lurpak / Arla Foods 'Love food with Lurpak' by Saatchi Saatchi (2010, EMEA Marketing Academy 'Marketing Hall of Legends' by Saatchi ...
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Lurpak signs up to Jamie Oliver's C4 show
21 Sep 2010 | by Daniel Farey-Jones
Lurpak butter is to sponsor 'Jamie's 30 Minute Meals', Jamie Oliver's new teatime show on Channel 4.... The creative treatment for the sponsorship idents is being handled by Wieden Kennedy, Lurpak's ad agency ... Jarvis, senior brand manager at Lurpak, said: "The Jamie Oliver sponsorship perfectly compliments Lurpak ...
Best of the blogs
10 Sep 2010
in the UK for Lurpak and take it right round the globe - it turns out that while the food people love ...
Lurpak 'cupcake' by Saatchi & Saatchi
13 Aug 2010
Lurpak has launched its first global campaign to show that Lurpak loves the food, food lovers love....The spot, created by Saatchi and Saatchi, features a passionate owner of a cupcake shop in New York City talking about the importance of quality ingredients, including Lurpak butter. It is running internationally but not in the UK. ...
'Rotten made the hairs on my neck stand up'
13 Aug 2010 | by John Tylee
to turn the brand into more than an also-ran behind its entrenched Anchor and Lurpak rivals. The obvious ...
Arla shortlists three agencies for pan-European media business
06 Jul 2010 | by Mark Banham
Pitches are due this week, with a decision expected in September. The winning agency will take control of the account in January 2011. The account covers media-planning and buying activity for Arla's key dairy brands in the UK, including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello ...
60 Second Spot: Mike Baker, chief executive, OAA
23 Jun 2010 | by Harriet Dennys
, Lurpak s 48-sheets, the Chris Ofili poster for the Tate, or the multiformat Squarelicious campaign ...
Media Perspective: Context really can change everything. Just ask Ashley Cole
18 Jun 2010 | by David Wilding
categories - Lurpak's Saturdays, Metro's sublime "Metro moment", UKTV's rebranding of Dave - but it needs ...
Lurpak 'cake' by Wieden & Kennedy
13 Apr 2010
Lurpak has launched the latest execution of its campaign which focuses on the joys of home cooking....The ad shows a young woman baking a cake using Lurpak butter. ...
Arla calls pan-European media review
09 Apr 2010 | by Daniel Farey-Jones
The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy brands in Europe. The review will be conducted over the next four months with a decision made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
