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Lurpak shifts global ad account into Wieden & Kennedy

Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent...Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than ... odyssey" spot featured a man using Lurpak to make the perfect omelette. ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...

Biggest brands: Top 50 grocery brands by sales 2008

unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...

Biggest brands: Top 10 brands by product category 2008

Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...

The Work: Private view

bit ... er ... dull. Finally, two press ads for Lurpak (5). Or are they for bread? Or for bread and Lurpak? Do I sound grumpy? Eric Weiner must be over the moon ... CREATIVE - Mark Whelan, creative ... crack at Lurpak (5). I'm a big fan of using butter in my kitchen (though that's not the only room it ...

Arla holds digital review for Cravendale milk

shifted its 15m Lurpak account into W K in August 2006. Arla Foods will continue to work with Carlson Marketing on digital and direct projects for its Anchor and Lurpak dairy brands. ...

The Work: Private view

, but I refer, of course, to the human penis. Lurpak (1) shows us various chunks of butter, telling us ... coming up with sequels. I showed the Lurpak (1) campaign to the directors at Profero and asked ... . LURPAK Project: Lurpak Christmas Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Position ...

Wieden & Kennedy takes £5m Cravendale account

DDB's hold on the Cravendale account was put under pressure last month when Arla shifted its £15m Lurpak account into Wieden Kennedy. CHI retained the £7m Anchor butter account in June. The Danish ... Cravendale to our recent appointment to handle the Lurpak account." If you have an opinion on this or any ...

Arla profits hit by Middle East boycott over Danish cartoons

Half-year profits were £9.1m below budget at £21.6m. The firm, which owns the Cravendale milk and Lurpak butter brands, was hit by a boycott of its products in the Middle East from February when a Danish newspaper published controversial cartoons of the Prophet Mohammad. Arla admits that consumers in Saudi ...

The Work: New Campaigns - UK

. LURPAK - PERFECT BREAKFAST Project: Lurpak perfect breakfast Client: Jessica Hardcastle, Lurpak brand manager, Arla Foods Brief: Engage Lurpak's loyal and potential customers with a special focus ... Exposure: Ten key London Underground stations, 200,000 packs THE LOWDOWN Lurpak is offering people ...

 

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