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Unilever's Flora global campaign aims to get 100m people to take a 'heart age' test

to promote the health benefits of its products. In the UK, butter brands' sales are outpacing Flora. Lurpak ...

Flora Buttery ad taken off air

The ad featured Gary Rhodes, as he conducted an informal survey to discover how many people preferred the taste of Flora Buttery to the leading spreadable from a butter brand. Text shown on-screen stated: Out of 200 people tested 48% preferred Flora Buttery Taste, 45% Lurpak Lighter spreadable, 7% had ...

The Work: New Campaigns - UK

LURPAK - SATURDAY IS BREAKFAST DAY CREDITS Project: Saturday is breakfast day Client: Jessica Hardcastle, senior brand manager, Lurpak Brief: Remind people that there is no better way to spend your ... -production: The Mill Audio Post-production: Wave Exposure: National TV THE LOWDOWN Lurpak is imploring ...

Biggest brands: Top 50 grocery brands by sales 2008

unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...

Biggest brands: Top 10 brands by product category 2008

Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...

The Work: New Campaigns - UK

. LURPAK - CHRISTMAS 2007 CREDITS Project: Christmas 2007 Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Give Lurpak's opinion on Christmas Creative agency: Wieden Kennedy Writer: Matt Powell ... press, outdoor THE LOWDOWN Lurpak is launching a poster and print campaign to remind shoppers ...

The Work: Private view

of these Lurpak (3) commercials has been lovingly tended to. They look and sound great, and leave you with the idea that Lurpak tastes great. When advertising is working at its best, it feels like a continuation ... and behaviour. It gets £95 out of £100. Then we have Lurpak (3). What, you may ask, has happened to the trombone ...

The Work: Private view

, but I refer, of course, to the human penis. Lurpak (1) shows us various chunks of butter, telling us ... coming up with sequels. I showed the Lurpak (1) campaign to the directors at Profero and asked ... . LURPAK Project: Lurpak Christmas Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Position ...

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - LURPAK - LURPAK CHRISTMAS Credits Project: Lurpak Christmas Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Position Lurpak butter as the champion of good food at Christmas Creative agency: Wieden Kennedy Writer: Ben Walker Art director: Matt Gooden Planner: Matt ...

The Work: Private View

lunch, guys. Lurpak (5) has sent though a croissant, a pot of jam and a pat of its excellent product ... : Knucklehead Exposure: National TV 5. LURPAK Project: Perfect breakfast Client: Jessica Hardcastle, Lurpak brand manager, Arla Foods Brief: Engage loyal and potential customers with a special focus ...

 

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