16 Jun 2009
| by Gemma Charles
to promote the health benefits of its products. In the UK, butter brands' sales are outpacing Flora. Lurpak ...
25 Feb 2009
| by Hadassah Nymark
The ad featured Gary Rhodes, as he conducted an informal survey to discover how many people preferred the taste of Flora Buttery to the leading spreadable from a butter brand. Text shown on-screen stated: Out of 200 people tested 48% preferred Flora Buttery Taste, 45% Lurpak Lighter spreadable, 7% had ...
20 Feb 2009
LURPAK - SATURDAY IS BREAKFAST DAY
CREDITS
Project: Saturday is breakfast day
Client: Jessica Hardcastle, senior brand manager, Lurpak
Brief: Remind people that there is no better way to spend your ...
-production: The Mill
Audio Post-production: Wave
Exposure: National TV
THE LOWDOWN Lurpak is imploring ...
23 Sep 2008
| by Jane Simms
unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...
23 Sep 2008
| by Jane Simms
Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...
09 Nov 2007
.
LURPAK - CHRISTMAS 2007
CREDITS
Project: Christmas 2007
Client: Stuart Ibberson, senior brand manager, Lurpak
Brief: Give Lurpak's opinion on Christmas
Creative agency: Wieden Kennedy
Writer: Matt Powell ...
press, outdoor
THE LOWDOWN Lurpak is launching a poster and print campaign to remind shoppers ...
20 Apr 2007
of these Lurpak (3) commercials has
been lovingly tended to. They look and sound great, and leave you with
the idea that Lurpak tastes great. When advertising is working at its
best, it feels like a continuation ...
and behaviour. It gets £95 out of £100. Then we have Lurpak (3). What, you may ask, has
happened to the trombone ...
08 Dec 2006
, but I refer, of
course, to the human penis. Lurpak (1) shows us various chunks of butter, telling us ...
coming up with sequels. I showed the Lurpak (1) campaign to the directors at Profero and asked ...
. LURPAK
Project: Lurpak Christmas
Client: Stuart Ibberson, senior brand manager, Lurpak
Brief: Position ...
17 Nov 2006
ONE TO LOOK OUT FOR - LURPAK - LURPAK CHRISTMAS
Credits
Project: Lurpak Christmas
Client: Stuart Ibberson, senior brand manager, Lurpak
Brief: Position Lurpak butter as the champion of good food at Christmas
Creative agency: Wieden Kennedy
Writer: Ben Walker
Art director: Matt Gooden
Planner: Matt ...
30 Jun 2006
lunch, guys. Lurpak (5) has sent though a croissant, a pot of jam and a pat of its
excellent product ...
: Knucklehead
Exposure: National TV
5. LURPAK
Project: Perfect breakfast
Client: Jessica Hardcastle, Lurpak brand manager, Arla Foods
Brief: Engage loyal and potential customers with a special focus ...