Arla to reposition Anchor as the 'Original Butter Company'
26 Feb 2010 | by John Reynolds
brands. In January this year, it launched a TV ad for Lurpak butter as part of a 12m marketing drive ...
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Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
unaffected, according to Longbottom. 'People aren't downtrading from butter to margarine, for example. Lurpak ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...
The Work: New Campaigns - UK
09 Nov 2007
. LURPAK - CHRISTMAS 2007 CREDITS Project: Christmas 2007 Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Give Lurpak's opinion on Christmas Creative agency: Wieden Kennedy Writer: Matt Powell ... press, outdoor THE LOWDOWN Lurpak is launching a poster and print campaign to remind shoppers ...
The Work: Private view
20 Apr 2007
of these Lurpak (3) commercials has been lovingly tended to. They look and sound great, and leave you with the idea that Lurpak tastes great. When advertising is working at its best, it feels like a continuation ... and behaviour. It gets £95 out of £100. Then we have Lurpak (3). What, you may ask, has happened to the trombone ...
The Annual 2006: Top 10 press ads
15 Dec 2006
director: Paul Pateman 5. LURPAK, "LURPAK CHRISTMAS" Wieden & Kennedy's first work for Lurpak since winning the business didn't disappoint. The ad shows a pack of Lurpak cut into perfect quantities for a ...
The Work: New Campaigns - UK
17 Nov 2006
ONE TO LOOK OUT FOR - LURPAK - LURPAK CHRISTMAS Credits Project: Lurpak Christmas Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Position Lurpak butter as the champion of good food at Christmas Creative agency: Wieden Kennedy Writer: Ben Walker Art director: Matt Gooden Planner: Matt ...
DDB merges Burkitt into London shop
06 Oct 2006
The Guardian, Lurpak and PG Tips. It is currently without a chief executive. Stephen Woodford will be joining ...
The Work: New Campaigns - UK
09 Jun 2006
. LURPAK - PERFECT BREAKFAST Project: Lurpak perfect breakfast Client: Jessica Hardcastle, Lurpak brand manager, Arla Foods Brief: Engage Lurpak's loyal and potential customers with a special focus ... Exposure: Ten key London Underground stations, 200,000 packs THE LOWDOWN Lurpak is offering people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
