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Burson-Marsteller Italy launches luxury goods division

06 Aug 2002 | by Joe Gill,

-end, luxury goods clients....Diego Lifonti. Corona and Gherardelli are veteran professionals in luxury goods and fashion brands ... , considered 'niche'. Fashion and luxury brands now have a higher profile than ever before and are part of a ...

Luxury goods ads fuel FT revenue growth

26 Feb 2007 | by Olivia Solon

LONDON - Strong growth in luxury goods ads helped ad revenues at the Financial Times rise by 9

International Herald Tribune goes for luxury goods ads

30 Jul 2003 | by Jennifer Whitehead,

with the launch of a new section for luxury goods advertisers, appearing every Thursday in the title....The concept is similar to that of sister newspaper the New York Times, which runs the Page A3 luxury advertising section. The company is pitching the new section at luxury goods makers wanting ... -president and commercial director for the International Herald Tribune, said: "The IHT's new luxury advertising marketplace ...

Online ads better than TV at promoting luxury goods

19 Feb 2008 | by Sarah Crawley-Boevey

An increasing number of luxury goods purchases are being made on the back of online advertising...The joint research project found that 72% of consumers who purchased premium luxury goods did so ... media in terms of promoting luxury goods. The report also discovered that 70% of people who purchased premium luxury goods did so after seeing advertising in a magazine, while 62% did so after watching a TV ...

Online ads better than TV at promoting luxury goods

19 Feb 2008 | by Sarah Crawley-Boevey

LONDON - An increasing number of luxury goods purchases are being made on the back of online...The joint research project found that 72% of consumers who purchased premium luxury goods did so ... media in terms of promoting luxury goods. The report also discovered that 70% of people who purchased premium luxury goods did so after seeing advertising in a magazine, while 62% did so after watching a TV ...

Luxury goods giant moves to centralise media pan-Europe

15 Sep 2000 | by MATTHEW COWEN

Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed...Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed at consolidating its high-profile brands into one network. It has shortlisted four networks to pitch for the single account, which is understood to be worth around pounds 70 million. The process is being handled ...

The World: Shanghai - New BBDO agency targets luxury goods market

18 Apr 2008

on the country's rapidly expanding luxury goods market....The new agency will specialise in high-profile events, celebrity management, new-media initiatives and PR for luxury advertisers. It starts life with a client list that includes Fendi, Moet Hennessey ... experience and success in the luxury brands market clearly identified the need to realign our operations ...

Luxury goods giant pulls £10m account out of CIA

12 Aug 1998

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped...- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account ... million, and also in Germany. The LVMH portfolio includes Loius Vuitton luggage and leather goods ...

Luxury goods giant pulls £10m account out of CIA

12 Aug 1998

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped...- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account ... million, and also in Germany. The LVMH portfolio includes Loius Vuitton luggage and leather goods ...

Brunswick lands UK brief for luxury goods firm PPR

22 Oct 2004 | by Tom Williams

PARIS: Pinault-Printemps-Redoute, Europe’s largest seller of luxury goods by market capitalisation...Brunswick was appointed last week following the firm’s work for Italian luxury fashion brand Gucci, which PPR acquired earlier this year. PPR is part of France’s CAC 40 list of the country’s top 40 ... and electronic goods seller Fnac. ...

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