Luxury goods ads fuel FT revenue growth
26 Feb 2007 | by Olivia Solon
LONDON - Strong growth in luxury goods ads helped ad revenues at the Financial Times rise by 9
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industry's charity Look Good...Feel Better (LGFB).
LONDON - Strong growth in luxury goods ads helped ad revenues at the Financial Times rise by 9
with the launch of a new section for luxury goods advertisers, appearing every Thursday in the title....The concept is similar to that of sister newspaper the New York Times, which runs the Page A3 luxury advertising section. The company is pitching the new section at luxury goods makers wanting ... -president and commercial director for the International Herald Tribune, said: "The IHT's new luxury advertising marketplace ...
LONDON - An increasing number of luxury goods purchases are being made on the back of online...The joint research project found that 72% of consumers who purchased premium luxury goods did so ... media in terms of promoting luxury goods. The report also discovered that 70% of people who purchased premium luxury goods did so after seeing advertising in a magazine, while 62% did so after watching a TV ...
The world's biggest luxury goods-maker, Louis Vuitton Moet Hennessy, is reviewing its $60 million
The global luxury goods giant behind Hackett and Cartier prepares to consolidate its media business....Richemont, the second-largest luxury goods group in the world, has called a global review of its $150 million media account with the view to a consolidation into a single global network ... at the beginning of this year. A boost in luxury-goods buying at the end of 2004 saw Richemont report healthy ...
ZenithOptimedia has picked up the £70 million European media account for the luxury goods...Richemont, the second-largest luxury goods group in the world, called a global review of its account three months ago (Campaign, 15 April). The bulk of the business was split between three networks - Mediaedge:cia was the incumbent in Europe, Universal McCann in North and Latin America, and OMD in Asia ...
LONDON - ZenithOptimedia has picked up the £70m European media account for the luxury goods...Richemont, the second-largest luxury goods group in the world, called a global review of its account three months ago. The bulk of the business was split between three networks -- Mediaedge:cia was the incumbent in Europe, Universal McCann in North and Latin America, and OMD in Asia. Smaller shops are used ...
LONDON - Luxury goods retailer Tous has partnered with CBS Outdoor to wrap two London buses in ads
-earning executives in a bid to draw in luxury goods advertisers....of The Wall Street Journal Europe, said luxury goods advertisers had already responded positively to the title. He said: "Style Journal provides our upscale fashion and luxury goods advertisers with a new platform ...
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