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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

partnerships between their corporate reputation and so-called good causes....The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... with a good cause, to both parties benefit. But as the discipline has evolved, CRM is branching ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

to solar-powered fan hats STAFF INCENTIVES: What s good for the morale of the staff can t help but do...to solar-powered fan hats STAFF INCENTIVES: What s good for the morale of the staff can t help but do long-term good for the company They don t need to cost a bomb, but well thought out promotional ... per cent response and enabled Sandpiper to negotiate coverage in titles such as the the Mirror, Good ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

01 Dec 2000

to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ... its review 'PS2 good to be true' (25/11). The Independent's Cliff Joseph stayed on the fence ...

MEDIA: Why even MacKenzie might not save the Mirror

30 Jan 1998 | by MAGGIE BROWN

. and there have been good splashes. News International s titles are sharing something of the same slide ... how good a team of writers he starts to assemble, there is a gaping intellectual gap at the heart ... by this time next year. The good times are not going to last for that long. ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

13 Sep 1996 | by TOM DAWN

, according to Gordon Rankin, Barclays Director of Personal Banking. We attracted a good mix of customers ... . According to Rankin, 91 per cent of those who took up the account thought it was good value for money ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

17 Apr 1998 | by JEZ ABBOTT

publicity, he said. I was not aware of a huge PR hype, yet the media coverage was still good. ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

into it. They no doubt got a fat fee - but they earned it. It will take more than one good media ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

15 Mar 1996 | by JEREMY SLATER

Harriett to feature recipes on Good Morning with Anne and Nick, and Brian Turner to cook with Bramleys ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

is clearly the key to good telemarketing. If you re setting up a long-term contract and expect to keep ... the interactivity is not quite there. People buy on emotion not just logic and the internet and e-mail aren t good ... is often helping salesmen get leads. As we develop a good relationship with them and they start to grow ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

-built stories to journalists. The person-to-person relationship is always as good as the next piece ... access to multimedia PCs and it is a good opportunity to impress. A Plus puts video clips ... web site or plans to produce one. Company publications are just as able to make good use of the web ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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