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Luxury goods giant moves to centralise media pan-Europe

Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed...Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed at consolidating its high-profile brands into one network. It has shortlisted four networks to pitch for the single account, which is understood to be worth around pounds 70 million. The process is being handled ...

The World: Shanghai - New BBDO agency targets luxury goods market

on the country's rapidly expanding luxury goods market....The new agency will specialise in high-profile events, celebrity management, new-media initiatives and PR for luxury advertisers. It starts life with a client list that includes Fendi, Moet Hennessey ... experience and success in the luxury brands market clearly identified the need to realign our operations ...

Luxury goods giant pulls £10m account out of CIA

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped...- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account ... million, and also in Germany. The LVMH portfolio includes Loius Vuitton luggage and leather goods ...

Luxury goods giant pulls £10m account out of CIA

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped...- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account ... million, and also in Germany. The LVMH portfolio includes Loius Vuitton luggage and leather goods ...

The World: Tokyo - LVMH reviews $60m luxury goods media business

The world's biggest luxury goods-maker, Louis Vuitton Moet Hennessy, is reviewing its $60 million

Hotline: Alfred Dunhill talks to agencies about account

Alfred Dunhill, the luxury goods designer and retailer, is talking to agencies about its global

BBH clinches work for global launch of Ferragamo perfume

Bartle Bogle Hegarty has won a global assignment from Ferragamo, the Florence-based luxury goods...Bartle Bogle Hegarty has won a global assignment from Ferragamo, the Florence-based luxury goods company. BBH beat a team from Saatchi s London and Rome offices to win the launch task ... in the 20s, makes and sells shoes, handbags, luggage, scarves and other luxury goods. Separately ...

Richemont appoints media agency

- Richemont, the leading luxury goods group, has appointed CIA to its 70 centralised European...- Richemont, the leading luxury goods group, has appointed CIA to its 70 centralised European media business. CIA will handle the media budget for all of Richemont s brands across Europe after a pitch against Initiative Media, Mindshare and OMD. Brands include Alfred Dunhill, Cartier, Hackett ...

Richemont appoints media agency

- Richemont, the leading luxury goods group, has appointed CIA to its 70 centralised European...- Richemont, the leading luxury goods group, has appointed CIA to its 70 centralised European media business. CIA will handle the media budget for all of Richemont s brands across Europe after a pitch against Initiative Media, Mindshare and OMD. Brands include Alfred Dunhill, Cartier, Hackett ...

Richemont calls $150m review

The global luxury goods giant behind Hackett and Cartier prepares to consolidate its media business....Richemont, the second-largest luxury goods group in the world, has called a global review of its $150 million media account with the view to a consolidation into a single global network ... at the beginning of this year. A boost in luxury-goods buying at the end of 2004 saw Richemont report healthy ...

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