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Luxury goods ads fuel FT revenue growth

LONDON - Strong growth in luxury goods ads helped ad revenues at the Financial Times rise by 9

Online ads better than TV at promoting luxury goods

An increasing number of luxury goods purchases are being made on the back of online advertising...The joint research project found that 72% of consumers who purchased premium luxury goods did so ... media in terms of promoting luxury goods. The report also discovered that 70% of people who purchased premium luxury goods did so after seeing advertising in a magazine, while 62% did so after watching a TV ...

Online ads better than TV at promoting luxury goods

LONDON - An increasing number of luxury goods purchases are being made on the back of online...The joint research project found that 72% of consumers who purchased premium luxury goods did so ... media in terms of promoting luxury goods. The report also discovered that 70% of people who purchased premium luxury goods did so after seeing advertising in a magazine, while 62% did so after watching a TV ...

Time Out sales team chases luxury good advertisers

Time Out is planning a major push for luxury goods advertisers in a strategy to broaden its

Bulgari to review £1.3m UK business

Luxury goods retailer Bulgari is reviewing its £1.3m media planning and buying account in the UK...The Omnicom media agency won the account across Europe in 2001, then worth an estimated £6m, from Starcom Motive. In April 2002, OMD resigned the Bulgari account in the Asia-Pacific region to work for rival luxury goods company, Richemont. Bulgari then handed that chunk of the business over ...

Wall Street Journal Europe to launch style magazine

-earning executives to draw in luxury goods advertisers....director of the WSJE, said luxury goods advertisers had already responded positively to the title. He said: "Style Journal provides our upscale fashion and luxury goods advertisers with a new platform to reach ...

WSJE to launch style title

-earning executives in a bid to draw in luxury goods advertisers....of The Wall Street Journal Europe, said luxury goods advertisers had already responded positively to the title. He said: "Style Journal provides our upscale fashion and luxury goods advertisers with a new platform ...

EMEA - Business press - The diary of a decision-maker

into the shoes of "Anna", a hypothetical finance director for an international luxury goods firm...., travel and luxury goods. It will be published monthly from 2009, with a predicted circulation of 160 ... , increasing 9% in Europe up to April 2008 (CMR International). Dominic Good, advertising sales director, EMEA ... ," argues the FT's Dominic Good. MPG's Rubi Padani says the FT and The Economist are still the key reads ...

FT first-half ad revenues up 11%

in financial, luxury goods and online ads.

Carat faces uncertainty over Louis Vuitton

Luxury goods brand Louis Vuitton is considering the future of its £31m UK and France media planning

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.