BP tops good press ratings
06 Nov 1998 | by IAN DARBY
BP gained more favourable press coverage than any other UK company in the third quarter of the year.
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Media Relations: Conway Stewart trade press drive
18 Jun 2004
Ninety-nine-year-old luxury pen brand Conway Stewart is set to re-establish its UK and US media...It has appointed Made to Measure Marketing to implement a £750,000 marketing drive that kicks off with a trade press PR push in late summer targeting jewellery and giftware publications. A consumer campaign will follow in the lead-up to Christmas, targeting customer magazines for luxury goods ...
Technology: The Week in Technology
21 Nov 2008
Blow to promote Ego luxury laptops...- Ego, the luxury laptop brand, has hired fashion PR expert Blow. The laptop manufacturer recently collaborated on Ego for Bentley - a hand-built laptop created for the prestigious car-maker. - Tangerine PR has recruited Russell Hirst as its new viral marketing specialist, as part of its move to create a ...
DIARY: Text 100 proved good client relations ...
21 Jun 1996
Text 100 proved good client relations wasn t so much hot air when staff used Rank Xerox s hot air...Text 100 proved good client relations wasn t so much hot air when staff used Rank Xerox s hot air balloon to reach an agency training session in Holland. To satisfy directions that delegates arrive in the most creative and challenging way account managers Clare Condon and Donald Johnson ...
COMMENT: EDITORIAL; The science of conscience
24 May 1996
The good corporate citizens of the UK have been out in force this week....The good corporate citizens of the UK have been out in force this week. On Monday, Shell UK chairman Dr Chris Fay set the tone by spelling out the lessons of last year s Brent Spar saga. He concluded that companies need to be more open about their activities, more ready to debate the issues ...
DIARY: Nicorette enlists aid of ’old smoky’ to help UK smokers kick the habit
14 Jan 2000 | by DAVID MCCORMACK
Setting an example is a fine way of promoting good behaviour in others. This, oddly, was Shire...Setting an example is a fine way of promoting good behaviour in others. This, oddly, was Shire Hall Communications logic in choosing Battersea Power Station as the location for a millennial stunt to badger smokers into quitting. The day before Christmas Eve, the agency projected its quit plea ...
Technology: The Week in Technology
19 Sep 2008
specialist commentator on the new ways consumers are paying for goods and servicing ... -month digital campaign for its Range Rover Sport vehicle. Future will promote the luxury 4X4 on its gadget ...
COMMENT: EDITORIAL; The impact of reputation
09 Feb 1996
such evidence, PR may never be seen as anything more than the icing on the cake in good times, and a dispensable luxury in lean times. ...
NP demerger sets Innogy on course for comms review
29 Sep 2000 | by DAVID MCCORMACK
the luxury of time, but I am now researching and assessing agencies prior to compiling pitch lists, she said ...
Motoring: The car industry notches up a gear
23 May 2008
. In the news In March, Ford sold its luxury UK-based car brands Jaguar and Land Rover to India's largest ... models A-class A150, the S-Class series of luxury flagship sedans and the Mercedes-Benz SLR McLaren ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
