VW 'sleepwalker' by DDB Sydney
12 Jul 2011
VW encourages drivers to 'fall in luxury' with a new campaign by DDB Sydney.
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Volkswagen 'true life costs' by DDB UK
09 Sep 2010
Value' series, with the aim of promoting the car to consumers as good value for money....A website which features a model village populated by miniature inhabitants compares the price of the car with the price of other vital goods consumers buy over a lifetime. Consumers who log onto the website www.truelifecosts.com can calculate how much their living costs and share cost reports ...
Peugeot '308 CC VIP events' by CMW
17 Apr 2009
CMW s stylish, personalised invitation is presented on luxurious card, sealed within tissue paper and directs recipients to a website to register for one of the 1,000 places available at one of five venues around the UK, running throughout April and May. At each VIP event, participants will have ...
My YouTube ad of the week: Kristof Fahy, William Hill
08 Jul 2011
driving machine", and this ad takes BMW back to its roots. Part two is nearly as good, but I don't get so ...
Audi 'goodnight' by Venables Bell & Partners
20 Jan 2011
The spot taps into viewers notions of old luxury with the help of Goodnight Moon, the 1947 children s book by Margaret Wise Brown, one of the best-selling children s books of all time. The 2011 A8 will also be featured in Audi s upcoming Super Bowl TV spot, set to air in the first break after ...
Luxury marketing embraces green bling
12 Feb 2008 | by Simon Brooke and Amanda Nottage
LONDON - As consumers face tougher times, the market for luxury brands is diverging, demanding...best to market their goods to retain the favour of traditional luxury devotees, while simultaneously ... of luxury leather illustrates the concern some high-end brands have about their positioning and their future ... traditionally been luxury s core market. Concerns about the environment and ethical issues, alongside changes ...
Nissan in luxury dealerships plan
11 Mar 2008 | by Antoinette Odoi
LONDON - Nissan plans to roll out 'boutique style' dealerships when it launches its luxury marque...The Japanese car manufacturer intends to create a welcoming, modern and no-pressure environment in its Infiniti Centres, which feature natural materials and are modelled on a luxury lobby-lounge gallery concept. The design is intended to encourage consumers to stay longer than in other premium ...
Lexus to re-position around 'progressive luxury'
23 Dec 2010 | by Alex Brownsell
of "progressive luxury".
John Brown wins luxury automotive communications contract
04 Feb 2009 | by Nicola Clark
LONDON - Luxury car brand Rolls-Royce has appointed John Brown to create media communications
BAA to evict luxury car lottery operator
14 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
to win luxury cars such as Aston Martins and Ferraris, in order to free up more space.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
