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KFC 'emergency chairs' by BBH

06 Apr 2011

BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.

KFC 'good things' by McCann Erickson Malaysia

19 Mar 2009

TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors.

Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

Is it a good idea for FMCG brands to try to become retailers?...product and retail have been inextricably linked, at least at the luxury end of the market. Brands like ... the brand to get back into Britons' hearts. At the very least, it's a good way of getting Cadbury talked ...

KFC drops 'Finger Lickin' Good' in health-focused revamp

21 Feb 2011 | by Daniel Farey-Jones

Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good...%. The new slogan will appear in ads set to run in two months' time. 'Finger Lickin' Good' has been retired ... Shuker, managing director of KFC UK and Ireland, said: "We're excited to be launching So Good, because it ...

Little Chef earns a place in The Good Food Guide

28 Aug 2009 | by Amy Golding

LONDON - Roadside restaurant The Little Chef has been listed in The Good Food Guide following its...two out of 10 points in the industry guide, the same score as some good quality gastropubs ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social...out now represents a good-value activity compared with other ways to socialise, such as a night ... in this area because the brand combines its good value heritage with a "buzzing atmosphere". Domino ... for Tuesdays and Pizza Express various offers, which demonstrate how attractive the good-value message ...

'It's all good' brings McCain back from the brink

21 Jan 2011

that declared: "It's all good." Unluckily, it coincided with a 12 per cent price increase, an uncomfortable ... to fits and starts because of the weather's impact on the potato crop. "It's all good" was the first ... believes the "It's all good" initiative has delivered a cohesive and consistent message. And not only on TV ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

'The last place you want to go', 'Here for good' and 'Quality you'd expect at prices you wouldn...London Here for good - Standard Chartered, TBWA Singapore Let's go - Shell, JWT London Smell ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit

Is the era of the discount label now over in food retail?

28 Jul 2009 | by Staff

in favour of cheaper alternatives, suggesting savvy consumers may be turning their backs on discount goods

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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