Corinthia Hotel 'Corinthia launch campaign' WCRS&Co
03 Mar 2011
Corinthia Hotel London, a new luxury hotel set to open its doors in April, has launched a press ad
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Virgin Atlantic 'Fear of Not Flying' by Y&R New York
03 Mar 2010
The campaign aims to illustrate the after-effects of flying in the luxury offered to Virgin Atlantic Upper Class customers. ...
Virgin Atlantic 'feeling good' by RKCR/Y&R
01 Oct 2010
Virgin Atlantic has launched a new ad campaign that includes TV and cinema ads in the US and UK.
Lastminute.com 'do more good stuff' by Karmarama
17 Mar 2010
Lastminute.com is launching a campaign to get viewers thinking about the summer season.
Air New Zealand 'forget what you know' by Albion
12 Oct 2010
The campaign aims to show how flying should be, with proper beds and good quality food. ...
Virgin Atlantic 'je ne sais quoi. defined' by Rainey Kelly Campbell Roalfe/Y&R
02 Sep 2010
Created by Rainey Kelly Campbell Roalfe/Y R, the campaign introduces a new positioning to underline the brand s luxurious credentials: "Your airline s either got it or it hasn t". The print ads feature stylish shots of passengers enjoying the glamour and comfort that Virgin Atlantic has to offer ...
Gatwick Airport 'summer campaign' by Naked Communications
21 Jul 2009
available at Gatwick this summer, accompanied by strapline such as: don t leave without a good buy. ...
THIS WEEK: Cunard unveils branded goods
23 Nov 1995
Cunard is to develop a range of QEII-branded luxury goods for sale on board, as part of a strategy...Cunard is to develop a range of QEII-branded luxury goods for sale on board, as part of a strategy to strengthen the fleet s five-star image under the new Cunard umbrella identity ... specific. There is little loyalty in the luxury cruise market and we have to be outstanding ...
Incentives: Luxury rewards
15 Jan 2004 | by Bhavna Mistry, editor of Promotions & Incentives magazine
card company was offering the kind of luxury incentive that would take an awful lot of cash to afford ... . But applications for vouchers and the directory "have been robust", says Wells. TEN OF THE BEST LUXURY INCENTIVES ... £348m to £570m. Their appeal lies in offering snatches of luxury with little effort in the way ...
Luxury marketing embraces green bling
12 Feb 2008 | by Simon Brooke and Amanda Nottage
LONDON - As consumers face tougher times, the market for luxury brands is diverging, demanding...best to market their goods to retain the favour of traditional luxury devotees, while simultaneously ... of luxury leather illustrates the concern some high-end brands have about their positioning and their future ... traditionally been luxury s core market. Concerns about the environment and ethical issues, alongside changes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
