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LYNX...Campaign: Lynx Pulse (Launch) Client: Lever Faberge Agency: Bartle Bogle Hegarty Principal authors: Gwen Raillard, Bartle Bogle Hegarty; Will Nicholls, Bartle Bogle Hegarty Media used: TV ... . The judges' view Lynx, which won Best Media, created a "music and dance" phenomenon to launch Lynx Pulse ...
Lynx is launching a TV campaign that parodies Asian martial-arts films, such as Crouching Tiger...is won over by the Lynx Unlimited fragrance. Lynx Unlimited is the latest in a series of limited-edition variants and will be available in deodorant, bodyspray and aftershave. It replaces Lynx Touch. Client: Lynx (Unilever UK Home and Personal Care) Creative agency: BBH Media agency: Initiative ...
LONDON - Specialist radio company UBC has bought radio and internet marketing company, Radio Lynx...0 0 Radio Lynx uses radio and the internet to provide marketing solutions to clients and has ... , with a deferred cash earn-out payable, based on Radio Lynx's pre-tax profit in the 12 months immediately ... -tax profit of 520,000 is achieved. Steve Leavesley, managing director of Radio Lynx, will continue in his ...
Lever Faberge is currently promoting this summer's Lynx variant - Touch - but it will have to work hard...industry to check it had the kind of sound that would appeal both to DJs and Lynx's young target market ... for Lynx. But the campaign wasn't universally popular. Jobling reports that while it went down well ... Lever Faberge launches a fragrance variant of its market-leading male deodorant Lynx each year ...
Various good looking women are dressed up and doing jobs like delivering mail, washing cars and serving food. Eventually a woman delivers a pizza to a man and the voice over informs the viewer that the girls are ready. The 24-HR Lynx effect. ...
Largely through some cheeky and memorable advertising campaigns, Unilever's Lynx managed to fend ... , the one who does not use Lynx's Dry+ Sensitive loses out, falling into the sea. However, the 'Lynx ... , some retailers reduced the shelf space devoted to deodorants, and some Lynx lines were delisted ...
it is just down the road. The Lynx strategy gets round some of these problems by appealing to what actually unites, rather than what divides, its target audience of young men. The Lynx promise is simple: put ... is that it is not to be taken at all seriously. So they wouldn't go for him, would they? I like this latest Lynx ad where ...
This Cannes gold-winning spot for Lynx deodorant is one of the best in a while for this brand, which created by Bartle Bogle Hegarty. The ad begins with a young man and woman in bed and follows them ... know when. Lynx 24-7 lasts 24 hours a day." The commercial was written and art directed by Nick Gill ...
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23...'s products, including a body spray, antiperspirant and a shower gel are permanent. Selina Sykes, Lynx marketing manager at Unilever, told Marketing that the Lynx brand is established enough to have the permission to launch a women's fragrance. She said: "As a brand, Lynx has got to constantly find new ways ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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