30 Apr 2012
| by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
18 Apr 2012
| by Matthew Heath, chief strategy officer, LIDA
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Lynx does two things consistently well: pitch its ads at its core market ...
of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts.
This is, in part, achieved by Lynx's use of a self ...
04 Apr 2012
| by Gareth James, Executive creative director, TMW
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The Guardian
Bartle Bogle Hegarty/
PHD
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Lynx Attract ...
07 Mar 2012
| by David Hackworthy, strategy partner, The Red Brick Road
14=
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Cadbury Dairy Milk Bubbly
Fallon London/PHD
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Lynx ...
28 Feb 2012
A new ad for Lynx Attract, created by Razorfish, "breaks the news" of a worldwide epidemic of men
28 Feb 2012
| by Arif Durrani
Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking..., speaking 13 different languages, for a total of 83 edits.
Andrew Waite, brand manager for Lynx ...
15 Feb 2012
| by Sarah Shearman
Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social..." Lynx Attracts creates when men and women wear it. The video, which has been seeded on YouTube ...
of Lynx-related chaos on a map of the UK. Lynx launched the Attract brand on 23 January, with a digital ...
06 Feb 2012
| by Maisie McCabe
of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina.
01 Feb 2012
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.