Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...
Brand Manager of the Week: Lucy Green
02 May 2012
favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...
How can brands get involved with live music?
19 Apr 2012
festival-goers can swap any can of warm beer for a cold can of Carling, or the Lynx Man Wash, where male ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Skip to table Lynx does two things consistently well: pitch its ads at its core market ... of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ...
Brand Manager of the Week: Cristina Astorri
04 Apr 2012
is Lynx 'Angels will fall', a fantastic example of an integrated campaign. What is your all ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
( ) The Guardian Bartle Bogle Hegarty/ PHD 23 19= ( ) Lynx Attract ...
School Reports 2012: Bartle Bogle Hegarty
02 Apr 2012
Lynx work, a charming KFC campaign, interactive online films for ASOS and, of course, the return ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
