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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...

Mindshare promotes James Chandler to head of mobile

02 Apr 2012 | by Nick Batten

account director, working with clients including Hutchinson 3 and Lynx. Chandler said: "Mindshare ...

Lynx unleashes more chaos in Attract drive

24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned personal care brand, is launching the next push for Lynx Attract, its...at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a ... "amorously entangled". The ad ends with the newsreader telling viewers not to buy Lynx Attract and warning people to stay away from the opposite sex. Two more ads will be released on the Lynx Facebook page ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

from the outset if they want to create intriguing content. Murray identifies Lynx as a brand that has ...

Lynx Attract spreads 'the chaos' to buses

15 Feb 2012 | by Sarah Shearman

Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social..." Lynx Attracts creates when men and women wear it. The video, which has been seeded on YouTube ... of Lynx-related chaos on a map of the UK. Lynx launched the Attract brand on 23 January, with a digital ...

Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

as Lynx in the UK).

Brand barometer: Men's deodorants, which is most prominent on the web?

03 Feb 2012 | by Gemma Charles

Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble

Lynx 'the chain' by BBH

01 Feb 2012

Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has...'Anarchy Matchmaker' and 'Kissing Chaos' through the Facebook page for Axe, the brand name for Lynx in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...

Unilever introduces limited edition women's body spray for Axe

09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

in the UK as Lynx, in its American market this week....5.6m ad drive for its latest product in the UK, Lynx Final Edition , which uses the strapline, "Get ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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