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The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range...The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...
will be responsible for delivering social engagement strategies across the agency's clients, including Unilever's Lynx ...
The duo join from TMW, where they worked on accounts including Pimm's, Lynx and First Direct. They will both take the title of creative lead and report to the agency's managing director, Craig Wheeler ... -winning campaigns, including Lynx's "wake up and stay alert" activity. Gavin Wheeler, the WDMP chief executive ...
Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx 2012.... The campaign follows the success of the 'Even angels will fall' activity for the Lynx Excite range, which arrived on-shelf in February. Activity for the Lynx Excite variant showed the brand moving away from ... of Air's Sexy Boy. Lynx signed up model Kelly Brook for further activity on the Lynx Excite range ...
such as the recent Lynx augmented reality 'Even Angels Will Fall' campaign, and Nike used chalk advertising ...
, before arriving at Bartle Bogle Hegarty, where she won awards for Levi's and Lynx with her creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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