Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals'; GSK ...
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on film' /260 complaints / Not upheld 4. Lynx 'the final edition' / 214 ... Manchester 7. Lynx 'shower gel' / 115 complaints / Upheld in part Bartle Bogle ...
s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals'; GSK ...
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
Skip to table Lynx does two things consistently well: pitch its ads at its core market ... of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ...
( ) The Guardian Bartle Bogle Hegarty/ PHD 23 19= ( ) Lynx Attract ...
years, with a highlight being an exciting social media campaign for Lynx that featured an interactive ... . An excellent awards performance including an IPA Effectiveness Award for Lynx in social media and six DMAs ...
Mindshare has created an augmented reality campaign for Lynx - decided to put its media account up for pitch ...
A look at the performance of Lynx in social media over the past four months....NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...
14= ( ) Cadbury Dairy Milk Bubbly Fallon London/PHD 32 17 ( ) Lynx ...
2 ( ) British Gas CHI Partners/ Carat 49 3 ( ) Lynx Bartle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.