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Skip to table Lynx does two things consistently well: pitch its ads at its core market ... of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ...
Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme...The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its ... may be nearing. Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website . Kieran Danaher, Lynx Attract brand manager, said ...
A look at the performance of Lynx in social media over the past four months....NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...
A new ad for Lynx Attract, created by Razorfish, "breaks the news" of a worldwide epidemic of men
Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking..., speaking 13 different languages, for a total of 83 edits. Andrew Waite, brand manager for Lynx ...
Lynx, the Unilever-owned personal care brand, is launching the next push for Lynx Attract, its...at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a ... "amorously entangled". The ad ends with the newsreader telling viewers not to buy Lynx Attract and warning people to stay away from the opposite sex. Two more ads will be released on the Lynx Facebook page ...
Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social..." Lynx Attracts creates when men and women wear it. The video, which has been seeded on YouTube ... of Lynx-related chaos on a map of the UK. Lynx launched the Attract brand on 23 January, with a digital ...
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has...'Anarchy Matchmaker' and 'Kissing Chaos' through the Facebook page for Axe, the brand name for Lynx in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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