Close-Up: How should agencies handle mobile?
02 Apr 2010
. Clients don't yet have the budgets for mobile marketing, with only a handful of brands, such as Lynx ...
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recreated that Lynx ad where millions of babes are drawn moth-like to the geek on the beach who's sprayed ... of this exercise, I'm ignoring the fact that one of the pieces of work is a print campaign). First up is Lynx. I ...
. Clients don't yet have the budgets for mobile marketing, with only a handful of brands, such as Lynx ...
in memorable work, including "getting dressed" for Lynx. It's a spot of which Orrick is particularly proud ...
and the Lynx spoof spot tops the lot. Agencies beware: the return of the in-house creative department is nigh. ...
Followers: 29 According to S Times: most popular trainer for burglars is Reebok classic 6.15am, 14 February At van gogh on murphy recommendation. 11.29am, 12 February Look out Lynx. http://bit.ly/aF1vKW 8.38am, 12 February See Venvilles 44 inch film story in Campaign p25. look at this promo ...
- On the new Lynx mobile apps...of Lynx? I like their marketing, but the products ming! Paul Skelton Agreed, Paul. Marketing so much ... would make you more attractive to the opposite sex? How does Lynx get away with it? Anthony Agarrat Paul Tagent - I am assuming that the people who buy Lynx are still 11- to 15-year-olds, the majority ...
and Mark Cridge. We produced the UK's first viral marketing for Lynx, as well as some of the earliest ...
(alongside the likes of Volkswagen, Nike, Lynx, Johnnie Walker, Nokia etc). However, in the begrudging spirit ...
example would be Lynx's "spray more, get more", a clear articulation of a "why I'm here" story ...
£2 million campaign, including in-store marketing, press and PR. LYNX BULLET - SNOW PRINTS CREDITS Project: Snow prints Client: Katie Harrison, Lynx brand manager, Unilever UK Brief: Lynx Bullet ... Exposure: Posters THE LOWDOWN Bartle Bogle Hegarty has unveiled its Christmas offering for Lynx ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.