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Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...

Creativity in numbers

on their likeability alone. Opposing views These critics may have a point. After all, the Lynx campaigns by Bartle ... inspired by 13 of its global brands: Lynx, Ben Jerry's, Close Up, Dove deodorant, Wall's ice cream, Knorr ...

Direct marketing and sales promotion leagues 2010

, chief digital officer at Tullo Marshall Warren, points to his agency's work for Lynx deodorant ...

Gillette

Gillette do next? We asked Jonathan Bottomley, head of planning at BBH London, who works on the Lynx ...

Marketing Mole: Who does Google think you are? - Margaret Jobling, Marketing director, Sara Lee

- Margaret Jobling, Brand director, Lynx/Axe ... Profile: No sweat - Margaret Jobling, Brand director, Lynx/Axe marketing news. Read Profile: No sweat - Margaret Jobling, Brand director, Lynx/Axe and other ... www ...

Media Road Test - 4oD

! and Panasonic, and sponsorship idents for Diet Coke. Other brands, such as Foster's and Lynx, target more male ...

Unilever reviews media business

. The company's product ranges span food products and FMCG brands including Flora, Lynx, Marmite and Wall's. Its latest marketing activity includes a TV push backing Lynx. The ad plays on the idea that the brand ...

Media Road Test: Maxim

few pages and there's a peel-back-and-sniff page ad for the new Lynx scent. Classy Clifford brogues and an 18-year-old pimple face 'unleashing his man leather' - to paraphrase Lynx's latest slogan - fail to ...

The week in marketing

. - Lynx goes to TMW Unilever has appointed digital and direct agency Tullo Marshall Warren (TMW) to the digital marketing account for the Lynx brand following a pitch. TMW has been tasked with creating a Lynx ...

Biggest brands: Top 10 brands by product category 2008

for most of Lynx's 18% sales growth last year. The success of the 'Chocolate man' work drove ... came from NPD in 2007, when Unilever reformulated all its fragrances. Lynx's position as the UK's top ... (total) 160-165 155-160 4 4 Colgate 160-165 145-150 9 5 Lynx 135-140 115 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.