Beware of Secret Santa bearing gifts
18 Nov 2008 | by David Emin
and find it is Lynx body spray, your first thought is: "Does someone think I smell?" If it's a joke ...
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UBC Media revenue up 9% to £1.9m
16 Nov 2009 | by Maisie McCabe
Radio Lynx from Music Marketing Services. Both IntaMedia and Radio Lynx make content on behalf ...
Sure sweats on making impact
05 Aug 2008 | by Agi Zabo
and the well-designed website. The summer - peak season for deodorant sales - saw rival brand Lynx launch ... enough. The edgy ad from Lynx may pose a challenge to the Sure series, as both are humorous, have ... . It will be interesting to see how Sure's scores hold up in the face of strong competition from Lynx - and a potentially ...
Insiders' Guide - Global Radio brand development
11 Mar 2008 | by Media Week
for clients such as Ford Ka, Lynx and CK One. We also have a real mix of talents in the team, from agency ...
Media Bitch
20 Nov 2007 | by Media Week
missed the point of the Lynx campaigns, Cate Rees, digital marketing and new-media manager at Unilever, has cleared up any ambiguities once and for all. As she told delegates at IAB Engage: Lynx ads ...
Yellow Pages teams up with Virgin Radio
30 Oct 2007 | by Media Week
The deal, which the station claims is an industry first, was brokered by Radio Lynx and is running across every Virgin show. It features a combination of top and tail bumpers either side of the hourly news, with live reads directly following it. The mechanic reflects the 118 day or night service ...
UK gamers have a positive approach to in-game ads
28 Aug 2007 | by Andrew McCormick
and Lynx achieved the highest recall rates among consumers. While 86% of those surveyed said they would ...
Why experiential is moving up the chain
28 Aug 2007 | by Adam Woods
! worked with Lynx, consumers could create and upload their own video for the chance to meet the Lynx ... ! UK Ireland, said: Our recent work with Lynx and Sony are fantastic examples of how online ...
Testing time ahead for ads on mobile
12 Jun 2007 | by Andrew McCormick
advertising across our portal the whole time and brands such as Adidas, Lynx and Coke have been involved, he ...
Tomorrow's world
22 May 2007 | by Harriet Dennys
, celebrated the Lowe Hunt/Universal McCann (Sydney) campaign for Lynx Jet deodorant as one early example of a ... , no gain But despite ground-breaking examples of media convergence, such as the Lynx Jet campaign, some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
