Axe washes away the evidence
06 Feb 2012 | by Maisie McCabe
of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina.
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of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina.
Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has...'Anarchy Matchmaker' and 'Kissing Chaos' through the Facebook page for Axe, the brand name for Lynx in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
to invent a Lynx campaign. You don't have to be old to write persuasive words about a stairlift. You don ...
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range...The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...
, Harvey Nichols and Gu accounts at DDB. Prior to that, she worked on Lynx and Persil at BBH. Craig ...
Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23...'s products, including a body spray, antiperspirant and a shower gel are permanent. Selina Sykes, Lynx marketing manager at Unilever, told Marketing that the Lynx brand is established enough to have the permission to launch a women's fragrance. She said: "As a brand, Lynx has got to constantly find new ways ...
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