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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...

Brand Manager of the Week: Lucy Green

02 May 2012

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...

Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...

Unilever to mark sustainability efforts through corporate campaign

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Skip to table Lynx does two things consistently well: pitch its ads at its core market ... of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ...

Lynx sponsors panda mating programme at Edinburgh Zoo

19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme...The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its ... may be nearing. Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website . Kieran Danaher, Lynx Attract brand manager, said ...

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

A look at the performance of Lynx in social media over the past four months....NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...

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