Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
-time and penalties.' LYNX Lynx is using the final-whistle slot of the Champions League final to premiere a TV ad campaign for its latest variant, 48-hour anti-perspirant Lynx Dry: Full Control. The Unilever ... unique, high-impact single spot to launch the new Lynx Dry antiperspirant,' explains Mindshare account ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
recent TV campaign parodying Lynx's 2006 'Billions' ad, featuring bikini-clad women running toward a man ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
VCCP's Comparethemarket.com wins best slogan
02 Sep 2009 | by Hadassah Nymark
The runners-up were Bartle Bogle Hegarty New York, with Lynx Bullet's "pocket pulling power" in second place, and Wall's "we only select the two best bits" from Beattie McGuinness Bungay in third place. Ian Pearman, the managing director at Abbott Mead Vickers BBDO, and Dave Trott, the creative director ...
Marketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
in their use of the 'fear of loss' technique. Promotional material for Axe, the US version of Unilever's Lynx ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
including Dove, Lynx and Persil. Known for giving his agencies free rein to come up with what can often be risque campaigns, he has backed a range of headline-grabbing work for Lynx. Close has also overseen a ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
for most of Lynx's 18% sales growth last year. The success of the 'Chocolate man' work drove ... came from NPD in 2007, when Unilever reformulated all its fragrances. Lynx's position as the UK's top ... (total) 160-165 155-160 4 4 Colgate 160-165 145-150 9 5 Lynx 135-140 115 ...
The Week: P&G and Unilever pledge not to slash marketing budgets
27 Jun 2008
, the senior vice-president of global marketing services at Unilever, the owner of Lynx, said: "It's marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
