Brand Manager of the Week: Lucy Green
02 May 2012
favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
that the same tests apply to Bartle Bogle Hegarty, and its stellar output on Unilever's Lynx. In any case ...
Lynx 'my angel girlfriend' by BBH
06 Oct 2011
Lynx has launched a new spot in its global "angels will fall" campaign.
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
best campaigns was a series of online films for Lynx starring The Real Hustle's Jessica Jane Clement ... consumers with brands. Many high-profile campaigns, with Lynx being recognised with a Webby and other ...
Revolting tactics: brands beware when tapping into social movements
15 Jun 2011 | by Gemma Charles
behind male-grooming brand Lynx, the marketing of which could be said to objectify women. 'When people ...
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
18 Nov 2010 | by Simon Kershaw
media game with some consideration. Lynx has always understood the value of entertainment and humour ... -catalogue of Lynx ads is an object lesson in effective advertising. How would Unilever s approach for Lynx translate to a very different sphere? Have a look by searching YouTube for "Lynx Rise". There s a whole ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
