The seven sins of content marketing
22 Feb 2012 | by David Benady
from the outset if they want to create intriguing content. Murray identifies Lynx as a brand that has ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
proving ROI is tough for both forms of outdoor advertising, whether it be digital or print. She cites Lynx ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
-time and penalties.' LYNX Lynx is using the final-whistle slot of the Champions League final to premiere a TV ad campaign for its latest variant, 48-hour anti-perspirant Lynx Dry: Full Control. The Unilever ... unique, high-impact single spot to launch the new Lynx Dry antiperspirant,' explains Mindshare account ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
sure the 'Lynx Effect' still resonates is a big job. The Lynx/Axe brand is established in 41 countries ... the mark with the recent parody of Lynx's "Billions" ad.' ANNA SHEARD 27, SENIOR MARKETING MANAGER ... .' Favourite campaign: Specsavers. 'From Postman Pat to its take on the Lynx ad, its creative executions always ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
recent TV campaign parodying Lynx's 2006 'Billions' ad, featuring bikini-clad women running toward a man ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
Agency stripped of Dubai award over unapproved ads
02 Apr 2009 | by Nikki Sandison
LONDON - The organisers of the Dubai Lynx Awards have stripped FP7 Doha of its agency of the year..., Higeen Mouthwash and Nissan. Philip Thomas, Dubai Lynx CEO, said: "Even before the awards night we had ... ." The organisers of the Dubai Lynx awards decided to investigate FP7 Doha last week following the publication ... with Dubai Lynx denouncing the work. It stated: "The company did not commission, develop or approve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
