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Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...

The seven sins of content marketing

from the outset if they want to create intriguing content. Murray identifies Lynx as a brand that has ...

Experimentation with digital outdoor is on the rise

proving ROI is tough for both forms of outdoor advertising, whether it be digital or print. She cites Lynx ...

Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

Champions League Final: The game that stops a continent

-time and penalties.' LYNX Lynx is using the final-whistle slot of the Champions League final to premiere a TV ad campaign for its latest variant, 48-hour anti-perspirant Lynx Dry: Full Control. The Unilever ... unique, high-impact single spot to launch the new Lynx Dry antiperspirant,' explains Mindshare account ...

Ben & Jerry's rolls out 'dessert island' Facebook campaign

of person they are based their favourite ice-cream flavour. Last week, Lynx, Unilever s deodorant brand ...

Opinion: The Marketing Society Forum - Should brands be more realistic about their positioning?

lives. That's why I like 'The Lynx Effect'. It is accepted by the audience as it is built on insight and ...

Unilever chief Keith Weed: 'Measuring social media is a big issue for us'

' campaign for Axe (the brand name used for male-grooming brand Lynx outside the UK and Australia ... . - Its products are sold in 170 countries. - Unilever's brands include Persil, Dove, Hellmann's, Lynx ...

Helen Edwards on Branding: Howard Schultz's tall order

2000, when the Lynx team opted to open hair salons. The idea was shelved when Unilever realised service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.