The seven sins of content marketing
22 Feb 2012 | by David Benady
from the outset if they want to create intriguing content. Murray identifies Lynx as a brand that has ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Specsavers creates print campaign around England's World Cup exit
29 Jun 2010 | by Joe Thomas
parodied Lynx's famous 2006 'Billions' work , featuring a multitude of bikini-clad women running towards a man on a beach. Mimicking the original Lynx ad, the parody showed girls running with handbags ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
recent TV campaign parodying Lynx's 2006 'Billions' ad, featuring bikini-clad women running toward a man ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
BBH chief speaks on localised global campaigns
20 Nov 2009 | by Daniel Farey-Jones
's work on Lynx/Axe and a British Airways social network concept called Metro Twin. Metro Twin ...
The Work: Private view
21 Nov 2008
There are these unwritten rules that I've paid attention to over the years at different agencies. I noticed they existed at Bartle Bogle Hegarty on accounts such as Levi's and Lynx. And at BMP on the likes of Volkswagen and Marmite. They are usually communicated through the feedback a creative gets from ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
for most of Lynx's 18% sales growth last year. The success of the 'Chocolate man' work drove ... came from NPD in 2007, when Unilever reformulated all its fragrances. Lynx's position as the UK's top ... (total) 160-165 155-160 4 4 Colgate 160-165 145-150 9 5 Lynx 135-140 115 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
