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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

with hellish traffic conditions caused by the partial closure of the Hammersmith Flyover. The 900m structure ... recessive. I'm going to ensure it features more heavily and is a core part of the creative brief,' he says ... only one or two, with the bulk of research conducted online. Audi's UK site attracts 1m unique ...

Exploring licensing's new gaming frontier

's gaming site, which launched in 2008 and has more than 50m members, has created a publishing hit with a ... , shifting about 117,000 copies per issue. In addition, the brand is estimated to have sold more than 60m ... , has been downloaded over 500m times. Talking Friends, which features characters such as Talking Tom, a ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ... a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ... . The band is hugely popular among young teenage girls, (one video has been viewed more than 46m times ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

and snacks brand announced an additional investment of between $500m ( 315m) and $600m ( 378m) in 2012 ... it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ... of saving $1.5bn ( 944m) by 2014. Other measures to help meet the target include further organisational ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

. The M M's Super Bowl ad, a new entry into the chart, was the second most shared with almost 300 ... time: 444,358 shares 2. M M 'sexy and I know it' by BBDO ... ,172 shares 7. H M 'David Beckham bodywear' created in ...

Media Bitch's Diary 9 February

. It may have something to do with the fact H M is one of the agency's clients, and it might also have ...

Think BR: Marketers should heed the Olympic clampdown

than 100m a piece for the right to associate their brand with the event. And they could ...

Rooster called in to promote daily deals market conference

for $114m. ...

VisitBritain and DCMS in £25m global tourism push

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over

Zeebox rolls out click-to-buy function

-to-buy promise." In January, Sky signed a deal reportedly worth $15m ( 9.8m) that included a 10% stake ...

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