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Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

. I'm really inspired by ... TM: General life and observing people. I love to run and think. GM ... . They are the best barometer of whether I'm doing poo, and keep me young. My favourite film is ... TM: It's a ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

Costello's father. It has been re-recorded to include the lyrics, "I'm a secret lemonade licker ...

M&M characters test out 'British' costumes in Jubilee ad

28 May 2012 | by Sarah Shearman

, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend.....), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...

Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

's the equivalent of 'I'm fucked.' It's these hilariously observed moments of failure where the only thing that ...

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

Media360: Claudine Collins on being followed by Rubins and Parker

22 May 2012 | by Maisie McCabe

ve got our new team together, we re really invigorated and I m loving the job, I m really loving it," she said. Asked whether she was speaking to any exciting new clients, Collins joked: "I m always going after exciting new clients, always, but I m normally followed around today by Daren Rubins ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ...

Kopparberg unveils 'un-established' marketing drive

14 May 2012 | by Gemma Charles

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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